Social Media Isn't Over-Saturated
I spend a lot of time trying to figure out why so many people hold themselves back from building their personal brands.
I keep saying it—right now is the biggest opportunity to create a life on your terms, to build success through a lifestyle you actually want to live.
And yet, so few take action.
So few start creating.
Even fewer post what they create.
Here’s the excuse I keep hearing lately:
“It’s too saturated.”
Let me tell you something—I used to believe that too. It held me back for months.
It’s easy to think there’s no room for you as a creator.
That everyone already has their favourite go-to accounts, and there’s no space left.
But here’s the truth:
The only thing oversaturated on social media is bad content.
A lot of new creators start off with the wrong mindset. It’s not their fault—it’s just how most people approach this stuff in the beginning.
They create content thinking only about themselves, asking questions like:
“What do I want to create today?”
“What kind of content do I enjoy?”
But here’s the thing—you’re not watching your video 10,000 times, are you?
The goal is to attract others to your content. To build community, authority, and real connections with an audience.
That only happens when you flip the script.
Start asking:
“What does my audience need from me?”
“How can I help my audience today?”
When you make that shift, everything changes.
If you’ve been around my content for a while, you know my mission is to help you build a sustainable personal brand—one that stands the test of time, algorithms, and whatever the hell is going on with TikTok right now.
That’s why you’ll never hear me tell you to chase trendy, shallow content for the sake of going viral.
That’s not the game I want you to play. And it’s not the game I’m here to teach.
Sure, creating trendy, surface-level content might get you some quick views. But think about the brand you want two, three, or four years from now.
I won’t lie to you—focusing on depth and value won’t always get the same volume of eyeballs.
But the quality of the people you do attract will be ten times more valuable to your brand and business in the long run.
If you want to rise above the noise and cut through the so-called “saturation,” here’s the play:
Get crystal clear on who you’re speaking to.
And make it your mission to provide value every time you hit record.
P.S. I’m beyond excited to officially announce that I’m building The Authentic Creator Blueprint V2.
This program is shaping up to be everything I wish I had when I started. From having the confidence to put yourself out there, to finding your dream audience, choosing the right equipment, and building your offers—I’m sharing it all.
If you want an exclusive early bird offer when it goes live, join the waitlist here.
That’s all for this week.
Talk soon,
Toby Davis
