The Authentic Creator Blueprint

Learn how to start your personal brand while always coming back to who you are. Unlock your unique voice and build an audience that actually cares about you and what you stand for.

A self-paced course designed to take you from a beginner to an impactful creator with a brand that resonates with your target audience.

Launching Friday, 8th November at 8:00 am

About the Course

The Authentic Creator Blueprint is a 12-module, self-paced course that gives you the skills, strategies, and mindset needed to create purposeful content, engage with your audience authentically and build a following that actually cares about you.

Building a personal brand is the single greatest investment you can make in yourself. In a world where anyone can share content, few create with purpose, clarity, and authenticity. The Authentic Creator Blueprint isn’t just another course—it’s your pathway to a brand that reflects your unique voice, connects with a quality audience, and opens doors to endless opportunities.

Module Outline

  • Module 1: Laying the Foundations

  • Module 2: The Essence of Personal Branding and Your Ideal Audience

  • Module 3: Setting Up Your Account

  • Module 4: Content Preparation

  • Module 5: The Equipment

  • Module 6: Filming the Content

  • Module 7: Post-Production Mastery

  • Module 8: Scripting Your Content

  • Module 9: Additional Content Techniques

  • Module 10: Growing Your Audience

  • Module 11: Monetising Your Brand

  • Module 12: Bringing it Together

So, Who Is This Course For?

I built the Authentic Creator Blueprint for aspiring creators who don’t quite know where or how to get started with their personal brand and creating meaningful content. When starting out, the challenges we all face are things like inconsistent posting, lacking clarity or being able to engage with a genuine audience. This course was developed to fight the ambiguity you face in your journey and help steer you on the right path.

If you’re feeling lost in the crowd and unsure of your message, this course will guide you towards finding that clarity by focusing on your values and what makes you unique.

Course Breakdown

Here’s everything you’ll learn inside the Authentic Creator Blueprint

  • 1.1. Welcome to the Authentic Creator Blueprint

    1.2. The Power of Being the Real You

    1.3. Pitfalls of Inauthenticity

    1.4. Having Confidence in the Real You

    1.5. Defining Your Core Values

  • 2.1. Personal Branding Essentials

    2.2. Personal Branding Deep Dive

    2.3. Exploring Your Niche

    2.4. Identifying Your Niche… or Not?

    2.5. Knowing Your Audience

    2.6. Building Audience Personas

    2.7. Engaging Your Target Audience

  • 3.1. Optimal Instagram Setup

    3.2. Profile Picture Fundamentals

    3.3. Choosing An Impactful Username

    3.4. Building Your Bio

    3.5. Strategic Story Highlights

    3.6. Mastering Bio Links

  • 4.1. Content Planning 101

    4.2. Instagram Format Strategies

    4.3. Developing Your Content Pillars

    4.4. Coming up with Content Ideas

    4.5. Sustainability Planning Content

    4.6. Smart Posting Schedule

    4.7. Timing Your Posts Right

  • 5.1. Choosing the Right Camera

    5.2. Tripods and Stands

    5.3. Lighting Like a Pro

    5.4. Audio Basics

    5.5. Additional Equipment

  • 6.1. Optimal Camera Settings

    6.2. Filming Techniques and Shots

    6.3. Filming Yourself

    6.4. Talking to the Camera

    6.5. Enhancing Content with B-Roll

    6.6. Some Legal Considerations

  • 7.1. CapCut Essentials

    7.2. Editing Basics

    7.3. Integrating B-Roll

    7.4. Adding Creative Effects

    7.5. Text and Captions

    7.6. Layering Audio

    7.7. Colour Grading and Filters

    7.8. Exporting the Final Cut

  • 8.1. Scripting vs Talking Off The Bat

    8.2. Scriptwriting Fundamentals

    8.3. Developing Hooks

    8.4. Writing Engaging Captions

  • 9.1. Advanced Storytelling

    9.2. Thumbnail Creation

    9.3. Cross-Platform Content Strategies

  • 10.1. Mastering Uploads and Audience Engagement

    10.2. Leveraging Hashtags and Tags

    10.3. Collaborations and Partnerships

    10.4. Using Data to Drive Growth

    10.5. Analysing Your Competitors

    10.6. Handling Going Viral

    10.7. Dealing with Hate and Negativity

  • 11.1. Monetisation Foundations

    11.2. Navigating Sponsored Content

    11.3. Understanding Affiliate Marketing

    11.4. Building Your Own Product and More

  • 12.1. Rember Why You Started

    12.2. Mistakes to Avoid in the Process

    12.3. Course Summary

    12.4. Here’s to the Future

Who Am I?

Hi, I’m Toby—a content creator who’s been where you are, figuring out how to stand out in the crowded world of social media. Like you, I started with questions, trial and error, and a drive to build something real. Over time, I crafted a brand that connects with people, inspires action, and generates real engagement. My goal now? To help you skip the guesswork and create content with purpose.

If you’re ready to build a brand that goes beyond the basics to create something meaningful that others connect with, then you’re in the right place. The Authentic Creator Blueprint is your starting line to an audience that cares, and I’m here to make sure you cross it.

Be First To Know When We Go Live

    Some FAQs

    Do I need experience in content creation/personal branding prior to taking the course?

    Not at all. This is a beginner course that goes over all the fundamentals of content creation and personal branding. We go over everything from finding your target audience, filming, editing, growth strategies and much more. If you’re lost on where to start or unsure of what’s important when creating content, this is the perfect place to get started.

    How long will it take to complete this course?

    The course is entirely self-paced, so you can move through it as quickly or as slowly as you need. Each module builds on the last, and it is designed to fit into your schedule. While some complete it in a few weeks, others may choose to take more time to really take in the information.

    What if I don’t have a high-quality camera or professional equipment?

    All you need to start this course is your phone. While I provide tips for enhancing content quality, I also show you how to maximise whatever equipment you have. Many successful creators begin with the basics, and this course is designed to help you make an impact without requiring fancy gear.

    Will this course teach me how to make money from my personal brand?

    While the primary focus is on building an authentic brand, I cover foundational strategies to help you monetise your content. A strong, trustworthy brand opens doors to income streams and collaborations. I lay the groundwork so you’re ready to leverage these opportunities as your brand grows.

    Ready to Get Started?

    If you’ve made it this far down, you are clearly serious about wanting to make an impact on others’ lives and want to do that through quality content and your authentic voice. Building a presence online is hard and full of challenges, especially in the starting stages. This course will help set you on the right path and help you gain clarity on your direction.

    Building a personal brand is the single greatest investment you can make in yourself in this day and age. You owe it to yourself to give it a shot.