Stick to Your Gold
At the moment, I'm in the middle of building a brand-new home office and studio in an abandoned room in a separate space from the main house.
My current office and filming space is shared with my bed, which has caused quite a lot of headaches over the past year, especially as I buy more and more equipment.
Every time I film, I have to bring my equipment in from a storage room, set it up, do what I need to do and then pack it away again.
It gets the job done, but the amount of friction between thinking of an idea and hitting the record button is too much. So this new space is going to help.
Going into building this office, myself and my Dad knew that it was going to be a big job.
The room hadn't been touched in years; we knew for a fact that there had been some flooding in it in the past, among other things.
This caused mould to build up in the plasterboard and a lot of damage to the flooring.
We essentially had to strip this thing down to a brick shell and start again.
Now, my entire family are tradies.
My dad and older brother build jewellery stores all around Australia.
And my twin brother builds houses.
So, when it comes to renovations of any kind, these guys are natural.
Tell them to pick up any tool to make any project, and they'll do it.
And then there's me.
I'm fucking terrible at all of it.
I'm not quite sure what happened, but not an ounce of tradesman blood carried over to my genetics.
Case in point: Here's me trying (and failing) to tape and gap-fill sections of plasterboard.
(A proper natural… not!)
When I tell you this took me multiple attempts, I'm not joking.
So, where am I going with this?
These past few days, I've been humbled many times as I have come to realise my lack of knowledge or expertise in a specific industry.
But I have a lot of skills and knowledge in a different field.
My hammer is a camera. My drill is a mouse and keyboard.
You can't be a jack of all trades, and even if it was possible, you shouldn't want to.
This comes back to when you are trying to establish your core offer.
Don't try to solve everyone's problems. At best, you'll end up delivering mediocre results.
Instead, focus on the thing you are really hot shit good at, and help your dream customer solve that very specific problem.
Play to your strengths. They are your biggest advantage when trying to stand out.
Oh, and heads up: Over the next few months, I’ll be making some exciting announcements about new ways we can work together to take your personal brand to the next level.
If that sounds like something you’re into, you can join the waitlist here , and I’ll make sure you’re the first to know.
Have a killer week,
Toby
