Your Strongest Superpower
Over the past twelve months, I’ve done a lot of reflecting.
A year ago, I felt completely lost, unsure of what direction to take in life. I knew I wanted to create something meaningful, but I had no idea how to express it or where to even begin.
That’s when I told myself: f*ck it. Just pick up the camera and start documenting your life and journey.
So, I did. I began posting videos on Instagram, sharing bits of my life with the hope of inspiring others to chase their own goals.
I can’t fully explain it, but something clicked. I had this unshakable feeling that no matter what happened, I was going all in. I made a mental contract with myself—one that I just knew I wasn't going to break.
Since that day, I’ve stayed true to that commitment. In fact, I’m more committed now than I was when I started.
But let me be honest with you: it hasn’t been smooth sailing. There have been moments of doubt, discouragement, and countless days where I lost all motivation to keep chasing this goal.
Here’s the thing—creating authentic content to genuinely help people and building a freaking awesome community because of your content is one of the most fulfilling things you’ll ever do. But there's no denying that this social media game is hard. Really f*cking hard.
Especially at the beginning.
When you’re starting out, the input-output ratio feels completely skewed. You pour hours into crafting content, and what you get in return feels barely noticeable.
Hopefully, this will give you some reassurance: everyone who has succeeded in this space has gone through that same frustrating phase. Even me.
Unless you’re one of those unicorns who goes viral after one post, you’re going to spend a significant amount of time laying the groundwork for your personal brand. But trust me—if you stick with it long enough, things will take off.
The key to all of this is to have patience.
Patience is the strongest superpower you can have in this game. And the great part about that is not many people have it. That’s your competitive edge.
The people who make it aren’t special. They’re not more talented or lucky. They simply showed up, put in more reps, and stuck it out longer than everyone else who quit before seeing any real progress.
It’s tough watching your numbers grow at a snail’s pace. But honestly? If you’re seeing even some growth, you’re on the right path.
Use those early months wisely. Learn how to navigate content creation, automation, marketing, writing, and the ever-evolving chaos of social media. Don’t obsess over the numbers—obsess over getting better. The results will follow.
