5 Reasons Why You Struggle to Connect With Your Audience

I've learned that the only way to build a loyal and engaged audience when building your personal brand is to focus on creating a connection with them.

Without connecting with your audience, you'll be just another objective mascot for your area of expertise. And no one will mind if you disappear.

It sounds simple enough to build, right? Well, honestly, many creators and personal brands get this whole connection thing wrong.

And because they get it wrong, their audience feels alienated and starts to disengage.

Let's make sure this doesn't happen to you.

I want to go over five reasons you may not be connecting with your audience as well as you'd hoped you were and what we can do about it.

Let's get right to it.

Reason One: Lack of clarity in your messaging

The first problem is that your content feels scattered because you lack clarity in your core mission, values and even your audience.

It's fine if you're just starting out and still trying to find your direction. I've always said that you shouldn't have everything figured out before you start, but not having everything figured out does come with trade-offs.

If you are making content about everything under the sun, your audience will just wind up confused about who you are and why they're following you in the first place.

If you have no idea who you're trying to speak to and, ultimately, what you are trying to help your audience achieve (your core mission), then make it your priority to figure that out this week.

Once you get crystal clear on these, creating content because so much easier and fulfilling and before you know it, you'll start to attract your ideal audience.

Reason Two: Focusing on trends over authenticity

Growing an audience is hard work; there's no denying it.

And it can be brutally frustrating when you see other creators getting hundreds of thousands of views and growing their audience by hundreds of followers every week while you struggle.

This is where you decide to jump onto the bandwagon of what type of content is popping right now instead of focusing on the kind of content that feels true to you.

When you focus on leveraging trends, you lose the ability to connect with your audience any deeper than a puddle.

Trendy content goes viral for one specific reason: it's shareable. It's shareable because it relates to a large group of people, but the topic they relate to is usually quite shallow.

There's a reason why cute puppy videos go viral, and you diving deeper into a topic you and your audience care about do not.

Creating trendy content attracts a very top-of-funnel audience, which you will find very difficult to pull down your sales funnel. Compare that with a video that gets a thousand views, but the quality of that engagement is incomparable.

Viral content has its time and place if it can be leveraged in a way that aligns with your brand. In the meantime, focus on building a connection with the few that matter instead of vanity metrics.

Reason Three: Not understanding your audience's pain points

If you jump into your content trying to solve problems you think your audience has without actually knowing their pain points, then you're likely missing the mark more often than you think.

Your intentions are in a good place, but it's not what your audience needs to hear.

Actively try to learn and understand your audience as much as possible. Research them, do polls, reach out to some followers via DMs and see what they're struggling with.

The better you can tailor your content to the actual needs of your audience, the better chances you will have of building a connection with them.

Reason Four: Inconsistent Content Quality

If you're serious about your life goals, you need to be equally serious about the quality of your content.

You should always operate your content production to a certain standard of quality and never stoop below it.

If your captions have a different font for every video, or your visuals are sometimes great and other times really shit, your audience is going to see that you don't take yourself or your content seriously and will lose respect for you.

Take the time to polish your content strategy.

Establish a sustainable workflow that allows you to consistently produce content at a level you are capable of achieving. Invest in tools and templates that make your life easier and enhance your professionalism.

Reason Five: Failure to Engage and Build Relationships

I'll be honest; this is something I need to work on, too...

If you want to build a deeper connection with your audience, actively engage with them.

Your audience is a group of real people who want to feel a part of something and not just another number on your follower count.

Dedicate time to respond to comments, reply to DMs. Show some genuine appreciation for your audience.

That's all from me this week.

By the way, if you know you want to build your personal brand in 2025 but don't know where to start, join ​the Authentic Creator Blueprint​.

It's a comprehensive program I created to help you go from being a complete beginner to having an established personal brand and a clear direction for your content and audience.

👉🏽 ​Join the Authentic Creator Blueprint here​

Appreciate you, as always,

Toby

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