One Platform at a Time

When I'm helping other creators like you build their personal brands, my biggest priority is to try and make their entire process as sustainable as possible.

After all, it's not the ones who make the best content that are the most successful; it's the ones who show up every day and can stay in the game the longest.

When you are starting out and trying to distil how the heck to approach this vast world of social media and content creation, it's exciting.

And overwhelming...

You'll find yourself in a constant back and forth with yourself on what content to create and for what platform.

So you decide, screw it, I'm going to 'lock in' and commit to posting four reels a week, three threads, one long-form Youtube video and one newsletter every week.

I mean, the more platforms my face is shown on, the greater my chance of building my reach and audience, right?

It may be possible for some, but for those just navigating being a creator, you have successfully created a recipe for burnout.

Here's the thing,

Without being a perfectionist, you should aim for a certain calibre of quality in your content.

And if you're here trying to cater to all the different platforms and their formats, algorithms, rules and regulations, the quality of the content you produce will 100%, without a doubt, suffer.

Here's what you need to do:

Focus on one platform at a time.

Ignoring other platforms may sound counterproductive, but I promise you, it will be the best decision you make if you want to pursue this long-term.

Get really freaking good at one platform, focus on becoming a master at one format of content and build a rock-solid audience there.

Once you feel confident that you can effortlessly produce content on that platform, then and only then consider adding another platform into the mix and take your audience there for more value.

As I said at the start of this email, this whole game is about sustainability. If you want to be successful, you have to play the game the longest.

So, please, don't make the mistake of thinking you have to be omnipresent from the beginning. It's a sure way to make you feel overwhelmed and want to quit before you even get the wheels rolling.

Master one platform first.